NEW YORK, Sept. 15, 2020 /PRNewswire/ — Integral Ad Science (IAS), the enviornment chief in digital advert verification, on the unique time announced that The Globe and Mail, Canada’s relied on offer of info, will now offer IAS’s main contextual targeting resolution, Context Abet an eye on. This contextual technology is offered incrementally with existing IAS stamp security controls, providing curated contextual targeting and orderly stock packaging at scale.
Entrepreneurs can now decide watch over their advert adjacencies with a large vary of contextual signals, including the sentiment and the emotional classification of inform material on a particular net page. This permits advertisers to search out the most relevant inform material adjacencies for campaigns within stamp-true and factual environments. The great instrument furthermore delivers a right semantic opinion of net page-stage context – this allows advertisers to navigate classic homonym scenarios that key phrases can not (similar to the distinction between “gun shot” versus “golf shot” inform material).
Additionally, this reducing-edge technology enables publishers to more strategically categorize and monetize their inform material, leaving them larger equipped to accurately monetize info inform material versus competitive security and suitability choices.
“IAS’s Context Abet an eye on is a gamechanger to your complete exchange. Now advertisers can larger navigate contextual adjacencies whereas publishers can more intelligently kit and monetize their stock,” acknowledged Lisa Utzschneider, CEO, IAS. “We are exasperated to steer the contrivance alongside The Globe and Mail and the media companions in their Alliance Community with this next era of name security and suitability choices”.
The Globe and Mail reaches thousands and thousands of readers online every week, partaking Canadians thru its award-successful protection of info, politics, exchange, investing, and each day life issues, all one of the most easiest ways thru multiple platforms. IAS’s Context Abet an eye on will enable Globe and Mail Media Community advertisers to confidently faucet into their huge-unfold viewers intellectual that their stamp will appear within the fair contexts and categories.
“The Natural Language Processing offered thru Context Abet an eye on is a a part of what makes this an effective instrument in our shopper arsenal,” acknowledged Andrew Saunders, Chief Income Officer, The Globe and Mail. “The Globe will make stronger its skill to originate customizable segments in accordance with category, emotion, and sentiment and provide our advertisers with even more decide watch over over their advert placements and targeting.”
For more info on IAS’s work with the Globe and Mail, please reach out to [email protected]
Integral Ad Science (IAS) is the enviornment chief in digital advert verification, providing technologies that force excessive-quality promoting media. IAS equips advertisers and publishers with both the perception and technology to offer protection to their promoting investments from fraud and unsafe environments besides to capture shopper attention, and force exchange outcomes. Based in 2009, IAS is headquartered in Unique York with world operations in 17 workplaces all one of the most easiest ways thru 12 worldwide locations. IAS is a a part of the Vista Equity Partners portfolio of instrument corporations. For more on how IAS is powering enormous impressions for high publishers and advertisers all one of the most easiest ways thru the sphere, consult with integralads.com.
ABOUT The Globe and Mail
The Globe Media Community is the marketing arm of The Globe and Mail, Canada’s top publisher. It affords an expanded portfolio of products and services and products, built on the the same values and integrity of The Globe and Mail and designed for a newest 360° advertising and marketing and marketing expertise. Through the Globe Media Community, advertisers can join with 21 million Canadians month-to-month thru The Globe and Mail newspaper print and digital properties, Globe Alliance Community, programmatic reward, customized inform material, and Globe events. Learn more regarding the Globe Media Community at globemediagroup.ca.
SOURCE Integral Ad Science, Inc.