Saturday, December 5News That Matters | Clicks hair advert ‘profoundly offensive and racist’, says Cabinet

EFF members at Sandton City Mall during the national shutdown of all Clicks outlets.

EFF contributors at Sandton Metropolis Mall throughout the nationwide shutdown of all Clicks retail outlets.

Gallo Pictures/Sharon Seretlo

  • “Profoundly offensive and racist” is how the Cabinet described the hair advertisement printed on Clicks‘ internet page.
  • The Cabinet welcomed the immediate corrective actions taken by Clicks.
  • Clicks and Unilever met with the EFF on Thursday.

The Cabinet says it considers the hair advertisement printed on Clicks’ internet page to be “profoundly offensive and racist”.

“Cabinet has famend with monumental wretchedness an extraordinarily annoying advertisement printed on the Clicks internet page, which justifiably triggered frequent public outrage,” its spokesperson, Phumla Williams, acknowledged in a speak on Thursday.

READ | Unilever to pull all TRESemmé products for 10 days after assembly with EFF

“Gloomy hair has been the subject of intense politicisation and a provide of unjust discrimination in our contemporary historic past. Our nation’s historic past is littered with guidelines and societal norms that equated ‘blackness’ and the linked bodily traits – as an instance, darkish skin, kinky and curly hair – to a badge of inferiority,” she added.

This after the advertisement landed the health and wonder retailer in sizzling water after it depicted the hair of white ladies as “customary”, whereas the hair of gloomy ladies became once depicted as “dry and broken”.

The TREsemme advert sparked outrage and resulted in protests by the EFF, which incorporated a shutdown of Clicks retail outlets.

Clicks moreover Unilever – which licences TREsemme – gain since met with the political occasion on Thursday and made up our minds to bury the hatchet.

READ: EFF, Clicks bury the hatchet, Unilever to pull all TRESemmé products for 10 days

The Cabinet welcomed the immediate corrective actions taken by Clicks.


“These embody their commitment to work with authorities to promote native products in all their retail outlets and to collaborate with all their suppliers to promote the constitutional values as enshrined within the Structure of the Republic of South Africa of 1996.

“They’ll also attach in attach a diversity and inclusion coaching programme for all their managers and group.”

It always identified as on the advertising businesses of Clicks and diversified retail outlets to adopt tangible programmes which promoted and salvage human rights, and raised awareness about heinous points of racism, inequality and discrimination.

“All sectors of our society must endorse partnerships between authorities departments and Chapter 9 institutions in imposing anti-racism and anti-discrimination tutorial campaigns,” the Cabinet acknowledged.

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Even supposing it recognises the resplendent to negate, it famend this resplendent came with the inherent accountability to get so peacefully and without infringing on the rights of others.

“Government condemns the acts of vandalism at Clicks retail outlets. Such unlawful acts undermine the spirit of human rights that has shaped this nation for the reason that ruin of day of democracy. 

“South Africa is training growing the financial system and can no longer come up with the money for to threat the loss of jobs because of industry closures. Lawlessness and vandalism of private and public property must calm no longer be condoned as they are no longer a to blame and innovative formulation to solve a warfare,” the Cabinet acknowledged.

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