News24.com | OPINION | The politics of hair: Getting to the roots of the Clicks hair advert saga

News24.com | OPINION | The politics of hair: Getting to the roots of the Clicks hair advert saga

News24 columnists look into the issue of black hair following the controversial Clicks hair ad saga

Recordsdata24 columnists stumble on into the difficulty of gloomy hair following the controversial Clicks hair advert saga

Recordsdata24’s columnists take a stumble on at gloomy hair, exclusion and the EFF following the Clicks hair advert controversy. 


South Africa has a lengthy political history referring to hair.

With the introduction of the Population Registration Act of 1950, checks had been liable to set up out somebody’s dash. Thought to be this form of modified into as soon as the “pencil” test. 

This provocative sliding a pencil into somebody’s hair. If the pencil failed to fall out, the particular person modified into as soon as belief of no longer white. As consequence of these invent of checks, there had been some families which had people classified in various population groups. 

Regardless of the ending of apartheid, the difficulty of hair remains an unresolved one. 

Twenty-two years after the democracy, the difficulty of gloomy hair modified into as soon as restful inflicting trauma.  

In 2016, Zulaikha Patel, who modified into as soon as 13 years inclined on the time, embarked on a restful screech at Pretoria High College for Ladies after it modified into as soon as published that gloomy formative years needed to straighten their hair in teach for it it be belief of super.

The matter did no longer discontinue there. Honest a twelve months later, 11 ladies had been thrown off the grounds of Kempton Park College for carrying what modified into as soon as termed “infamous” hairstyles. The ladies had come to high school in Afros and braids. 

These have to no longer the supreme incidents in our no longer so distant past across the country at our colleges the put gloomy hair has been deemed “unacceptable”. 

So it surely ought to no longer be a shock that a controversial hair advert managed to rate its plot onto the Clicks web online page and no person belief something else modified into as soon as noxious with it. 

The advert confirmed African natural hair with the labels “frizzy and tiresome” and “dry and damaged”, whereas below the pictures of white hair there had been the labels “traditional hair, enticing” and “enticing and flat”. 

In light of this, Recordsdata24’s belief writers possess tried to rate sense of gloomy hair, exclusion and whether or no longer the EFF’s entry into the fray and resulting violence will possess an influence on the talk. 

You might possibly well learn the submissions under: 


Clicks hair row: The roots of this area move noteworthy deeper

Placing a band-abet on and apologising and offering to provide money to a ladies’s organisation is no longer ample, argues Nthabi Nhlapo referring to the Clicks hair advert row. 


Clicks hair advert row: Our hair is a constant festering wound

Whether gloomy ladies are at school or in the boardroom, they’re repeatedly having to answer for their hair, writes Nondwe Majundana.


Clicks hair advert row: We ought to ask more questions sooner than we name it racist

We ought to first stumble on solutions from Clicks about what it intended by “damaged hair” sooner than classifying it as a racial advert, writes Londiwe Buthelezi.


Right here we move again, one other fyou to gloomy ladies

We ought to no longer web Clicks’ apology and its uninteresting that EFF retains climbing on the bandwagon, writes Nomvelo Chalumbira .


The brokenness of a kid being told her hair is no longer straight ample to be an angel

The collective trauma of hair might possibly even be traced support to the Population Registration Act of 1950 which classified South Africans into dash groups, writes Duncan Alfreds. 


Diagnosis: Clicks and the EFF overall illegal activity and the low-fee politics of spectacle

The controversial advert by Clicks is patently racist and the company deserves to be sanctioned. Nonetheless the behaviour by Julius Malema’s EFF might possibly be obviously criminal and exposes a celebration with nothing to provide, other than violence and intimidation, writes Pieter du Toit.

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