Paytm entices kirana retail outlets, makes unique investment as menace of JioMart looms

Paytm entices kirana retail outlets, makes unique investment as menace of JioMart looms

As Mukesh Ambani prepares for his e-tailing juggernaut, an incumbent in the space is making moves to protect its turf. On Tuesday, financial services platform, Paytm, unveiled fresh steps to make its offering more lucrative to millions of merchants in the country. Paytm has gone ahead and launched its new loyalty program for kirana stories,…

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