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Kellogg leverages ‘subsequent-skills files & analytics,’ machine-finding out to defend, invent on buyer beneficial properties during pandemic

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“The pandemic has heighted the importance of the investments we’ve made in fresh times to invent and deploy world, purposeful subsequent-skills files and analytics capabilities”​ which can possibly well be “key to our capability to agilely and effectively acquire and purchase available in the market,”​ Monica McGurk, Kellogg’s chief verbalize officer, told analysts earlier this week at the User Analyst Community of Recent York digital conference.She defined that Kellogg is combining files from 33 million US family participants in its Household Rewards loyalty program with files from its Keystone platform that tracks social, point-of-sale and contextual files and staunch-time evaluation from its Kube media efficiency analytics platfo...